Podcasts
A podcast is a audio or video which is distributed over the internet by syndicated download (download through a series of sites exclusive to where the file is) to personal computers and portable to portable media players such as IPods.
Examples of podcasts can be found at:
http://www.abc.net.au/triplej/racket/listen/default.htm
http://www.triplem.com.au/sydney/shows/peterbernerexperiment/podcasts/
http://comedy.podcast.com/
http://podcast.com/episode/31248145/
Mobile Content
Mobile Content is all media viewed or used on mobile phones. This includes games, ringtones, graphics, music and movies.
RSS
RSS is a set of web feed formats used to publish frequently updated data in a standardised format. It stands for Really Simple Syndication. RSS is used primarily in publishing blogs, news headlines, audio and video feeds to the internet.
Monday, December 1, 2008
Blogging
Blogs
A blog, or Web Log, is a website updated and maintained by an individual or group, often to provide commentary or news of a particular subject or range of subjects, or to act as an online diary. They usually involve text, images and links to other websites.
Types of Blog
5 different styles of blog are:
Artlogs; http://nish.artlog.com/
Photoblogs; http://www.hawaiiphotoblog.com/tag/surfing/
Sketchblog; http://kristens-sketchblog.blogspot.com/
Vlogs; http://vlog.rheingold.com/
Podcasts; http://www.xarj.net/
Blog Sites
3 sites that enable web users to create their own blogs include:
www.blogspot.com
www.squarespace.com
www.blogger.com
A blog, or Web Log, is a website updated and maintained by an individual or group, often to provide commentary or news of a particular subject or range of subjects, or to act as an online diary. They usually involve text, images and links to other websites.
Types of Blog
5 different styles of blog are:
Artlogs; http://nish.artlog.com/
Photoblogs; http://www.hawaiiphotoblog.com/tag/surfing/
Sketchblog; http://kristens-sketchblog.blogspot.com/
Vlogs; http://vlog.rheingold.com/
Podcasts; http://www.xarj.net/
Blog Sites
3 sites that enable web users to create their own blogs include:
www.blogspot.com
www.squarespace.com
www.blogger.com
Video on the Web
Formats
3 Common formats for video on the internet are:
Flash Video, .fla / .flv / .swf
MPEG Version 4, .mp4
Quicktime, .mov
Compression
Video needs to be compressed for use on the web because of bandwidth limitations. Video files contain large amounts of image and audio data and as such require a high bandwidth to be transmitted to a user’s computer. Compression reduces the size of video files, and especially so with MPEG-4 and MPEG-8 compression, allowing internet users to stream video far more effectively.
Compression Codecs
3 common compression codecs are:
H.264/MPEG-4 AVC
DV/DVCPRO- NTSC
DV – PAL
Video Footage
This is an example of video footage: http://au.youtube.com/watch?v=xjWaLy74nuo
The compression used is H.264, the frame rate is 24fps, the resolution is 640 x 480 NTSC, and the format is .mov
3 Common formats for video on the internet are:
Flash Video, .fla / .flv / .swf
MPEG Version 4, .mp4
Quicktime, .mov
Compression
Video needs to be compressed for use on the web because of bandwidth limitations. Video files contain large amounts of image and audio data and as such require a high bandwidth to be transmitted to a user’s computer. Compression reduces the size of video files, and especially so with MPEG-4 and MPEG-8 compression, allowing internet users to stream video far more effectively.
Compression Codecs
3 common compression codecs are:
H.264/MPEG-4 AVC
DV/DVCPRO- NTSC
DV – PAL
Video Footage
This is an example of video footage: http://au.youtube.com/watch?v=xjWaLy74nuo
The compression used is H.264, the frame rate is 24fps, the resolution is 640 x 480 NTSC, and the format is .mov
Images on the Web
JPEGsA .jpg or .jpeg image (Joint Photographics Experts Group) is a heavily compressed raster image (10:1), created using lossy compression. .jpg images are commonly used on the web for images with a large range of colours, such as photographs and artwork.
This is an example of a .jpg image.
GIFsA .gif image (Graphics Interchange Format) is a raster image format that supports 8 bit colour (256 colours), compressed using the lossless LZW format. .gif is suitable for use with logos or graphics, simple images with areas of a single colour.
This is an example of a .gif image.
BitmapsA bitmap image is an image made of a spatially mapped array of bits or pixels. Bitmaps normally contain 1 bit per pixel. .jpg, .gif, .tiff and .png are all compressed formats of bitmap images. Bitmap images are used for the full resolution (un-compressed) display of images by software and operating systems.
This is an example of a bitmap image.
Resolution
The ideal resolution for images on the Internet is 72 dpi.
Monday, November 17, 2008
Content Management
Content management is the process of supporting the life cycle of digital information, through updating information, removing redundant data and verifying content reliability.
Content management is the responsibility of a number of people. First and foremost the creator of the content, who creates and edits the content; secondly the Editor, responsible for modifying the content to suit the target audience. The Publisher releases the content for public use. The Administrator is responsible for managing access rights o the content, as well as technical support for users. Consumers are the final group responsible for content management, by viewing the content, they can determine whether it is correct or up to date, and inform the administrator of any issues of content management.
A content management system is a set of automated processes responsible for the following actions:
Creation and import of content
Identification of the key users of the content and their roles in the system
Assigning roles and responsibilities to the various content categories
Tracking and managing multiple versions of a single piece of content
Defining workflow tasks
Alerting content managers to changes in content
Publishing content to a server or website to enable users to access the content.
4 Open Source content managers include:
Drupal; http://www.drupal.org/
Exponent CMS; http://www.exponentcms.org/
Mambo; http://www.mamboserver.com/
Silva; http://www.infrae.com/products/silva
Content management is the responsibility of a number of people. First and foremost the creator of the content, who creates and edits the content; secondly the Editor, responsible for modifying the content to suit the target audience. The Publisher releases the content for public use. The Administrator is responsible for managing access rights o the content, as well as technical support for users. Consumers are the final group responsible for content management, by viewing the content, they can determine whether it is correct or up to date, and inform the administrator of any issues of content management.
A content management system is a set of automated processes responsible for the following actions:
Creation and import of content
Identification of the key users of the content and their roles in the system
Assigning roles and responsibilities to the various content categories
Tracking and managing multiple versions of a single piece of content
Defining workflow tasks
Alerting content managers to changes in content
Publishing content to a server or website to enable users to access the content.
4 Open Source content managers include:
Drupal; http://www.drupal.org/
Exponent CMS; http://www.exponentcms.org/
Mambo; http://www.mamboserver.com/
Silva; http://www.infrae.com/products/silva
Web Marketing
PPC- Pay Per Click:
Google show their paid advertising links on the right side of the results page under the "sponsored listings" section. These links are mini-advertisements that are paid for by an advertiser on a per click basis. PPC increases the level of internet traffic to a website dramatically in the same way as SEO.
Facebook advertising:
Facebook allows you to advertise your website to an exact target market, by selecting the area, age group, gender, interests, education, and relationship status of the people you want to attract to your website. You can then choose between paying for the number of clicks or the number of views., setting your daily budget and the amount you are willing to pay per click/view of your site. You can also select at what time you want your ad to be run.
Display Advertising:
Display advertising is most commonly a web banner, which can contain static or animated images, as well as interactive audio or video elements. Flash animations are the most commonly used form of web banner.
Email Marketing:
Email marketing is a form of direct marketing which involves companies and individuals emailing potential customers to increase awareness of their product or service, to encourage customer loyalty and entice new customers. Email advertising is also designed to create repeat business among existing customers.
Advertisements are also often added to emails sent by other companies to their customers.
Unsolicited advertising emails are known as Spam.
Social Media Optimisation:
Social media optimisation involves increasing public awareness through social media rather than search engines. Social media commonly includes RSS feeds, blogs, Flickr galleries and Youtube videos. SMO is a technique of viral marketing, but instead of using word of mouth to raise awareness, awareness is raised through social bookmarking, video and photo sharing websites.
Google show their paid advertising links on the right side of the results page under the "sponsored listings" section. These links are mini-advertisements that are paid for by an advertiser on a per click basis. PPC increases the level of internet traffic to a website dramatically in the same way as SEO.
Facebook advertising:
Facebook allows you to advertise your website to an exact target market, by selecting the area, age group, gender, interests, education, and relationship status of the people you want to attract to your website. You can then choose between paying for the number of clicks or the number of views., setting your daily budget and the amount you are willing to pay per click/view of your site. You can also select at what time you want your ad to be run.
Display Advertising:
Display advertising is most commonly a web banner, which can contain static or animated images, as well as interactive audio or video elements. Flash animations are the most commonly used form of web banner.
Email Marketing:
Email marketing is a form of direct marketing which involves companies and individuals emailing potential customers to increase awareness of their product or service, to encourage customer loyalty and entice new customers. Email advertising is also designed to create repeat business among existing customers.
Advertisements are also often added to emails sent by other companies to their customers.
Unsolicited advertising emails are known as Spam.
Social Media Optimisation:
Social media optimisation involves increasing public awareness through social media rather than search engines. Social media commonly includes RSS feeds, blogs, Flickr galleries and Youtube videos. SMO is a technique of viral marketing, but instead of using word of mouth to raise awareness, awareness is raised through social bookmarking, video and photo sharing websites.
Monday, November 10, 2008
Search Engine Optimisation
SEO, or Search Engine Optimisation is the process of improving the volume of internet traffic to a website from a search engine, by placing the website higher in the search results.
Search Engine Optimisation is important because the higher on the results list a website appears, the more likely the site is to be visited. This results in greater user awareness of the company/product/service that the web page is for. More traffic means more potential customers which results in more profit, from both sales and the sale of advertising space.
Four search engines are Google, Yahoo!, Baidu (China) and Live Search.
Google had 135 million visitors from the US alone in one month.
Yahoo.com attracts at least 1.575 billion visitors annually, while the network of Yahoo! receive 3.4 billion page views daily.
Baidu has an index of over 740 million web pages, 80 million images, and 10 million multimedia files, with over 5.5 million visitors annually.
Live Search processes over 2.5 billion queries every month.
SEO can be improved through a number of different ways.
Create dynamic titles; use titles that is relevant to the information, and use a heading formatting tag, to increase its importance to both search engines and users.
Write a relevant META tag; META tags are found in the and contain keywords, a site description and author information.
Create a sitemap; sitemaps include all the links in your page, and a search engine uses the links in a page to determine its relevance. Enough said.
Use tooltips; tooltips are descriptive text that appear over text and images when the mouse hovers over them.
Ping your content; using a ping feature informs a search engine when you update your site, and recently updated sites are more likely to have a higher ranking.
Create an account with Google; as Google is the world’s largest search engine, making them aware of your site is likely to give your site a higher rating. After creating an account, verify your site. (Complete instructions can be found here, http://tutorialblog.org/8-tips-to-improve-search-engine-optimisation/ ).
Links; the higher the number of inbound links in your site(links to your site from other sites), the higher priority a search engine will attach to your site.
Key Words; Headlines and Title Tags should always contain key words regarding the content of your website.
Category Pages; creating theme or category pages results in related data being found in a single place, meaning search engines will place greater importance on said page.
Highlighting Content; highlighting content prominently on your page, such as a “Top 5” list once again attracts a search engines attention.
Search Engine Optimisation is important because the higher on the results list a website appears, the more likely the site is to be visited. This results in greater user awareness of the company/product/service that the web page is for. More traffic means more potential customers which results in more profit, from both sales and the sale of advertising space.
Four search engines are Google, Yahoo!, Baidu (China) and Live Search.
Google had 135 million visitors from the US alone in one month.
Yahoo.com attracts at least 1.575 billion visitors annually, while the network of Yahoo! receive 3.4 billion page views daily.
Baidu has an index of over 740 million web pages, 80 million images, and 10 million multimedia files, with over 5.5 million visitors annually.
Live Search processes over 2.5 billion queries every month.
SEO can be improved through a number of different ways.
Create dynamic titles; use titles that is relevant to the information, and use a heading formatting tag, to increase its importance to both search engines and users.
Write a relevant META tag; META tags are found in the
Create a sitemap; sitemaps include all the links in your page, and a search engine uses the links in a page to determine its relevance. Enough said.
Use tooltips; tooltips are descriptive text that appear over text and images when the mouse hovers over them.
Ping your content; using a ping feature informs a search engine when you update your site, and recently updated sites are more likely to have a higher ranking.
Create an account with Google; as Google is the world’s largest search engine, making them aware of your site is likely to give your site a higher rating. After creating an account, verify your site. (Complete instructions can be found here, http://tutorialblog.org/8-tips-to-improve-search-engine-optimisation/ ).
Links; the higher the number of inbound links in your site(links to your site from other sites), the higher priority a search engine will attach to your site.
Key Words; Headlines and Title Tags should always contain key words regarding the content of your website.
Category Pages; creating theme or category pages results in related data being found in a single place, meaning search engines will place greater importance on said page.
Highlighting Content; highlighting content prominently on your page, such as a “Top 5” list once again attracts a search engines attention.
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