Web Marketing

PPC- Pay Per Click:
Google show their paid advertising links on the right side of the results page under the "sponsored listings" section. These links are mini-advertisements that are paid for by an advertiser on a per click basis. PPC increases the level of internet traffic to a website dramatically in the same way as SEO.

Facebook advertising:
Facebook allows you to advertise your website to an exact target market, by selecting the area, age group, gender, interests, education, and relationship status of the people you want to attract to your website. You can then choose between paying for the number of clicks or the number of views., setting your daily budget and the amount you are willing to pay per click/view of your site. You can also select at what time you want your ad to be run.

Display Advertising:
Display advertising is most commonly a web banner, which can contain static or animated images, as well as interactive audio or video elements. Flash animations are the most commonly used form of web banner.

Email Marketing:
Email marketing is a form of direct marketing which involves companies and individuals emailing potential customers to increase awareness of their product or service, to encourage customer loyalty and entice new customers. Email advertising is also designed to create repeat business among existing customers.
Advertisements are also often added to emails sent by other companies to their customers.
Unsolicited advertising emails are known as Spam.

Social Media Optimisation:
Social media optimisation involves increasing public awareness through social media rather than search engines. Social media commonly includes RSS feeds, blogs, Flickr galleries and Youtube videos. SMO is a technique of viral marketing, but instead of using word of mouth to raise awareness, awareness is raised through social bookmarking, video and photo sharing websites.